Job Description
Chief Financial Officer Primary Arms Corporate Website
Primary Arms is seeking a seasoned and strategic Chief Financial Officer (CFO) to lead our finance function through its next growth phase. This is a pivotal leadership opportunity for a mission-aligned executive who thrives in fast-paced, multi-channel environmentsand views finance not just as a function, but as a strategic enabler of operational excellence, cultural transformation, and long-term value creation.
This is not a typical CFO role. It requires someone who can navigate complexity with clarity, build scalable systems, and partner across functions to drive impact. For the right leader, this is a chance to help shape the future of a uniquely positioned, values-driven organization.
About Us
We are a fast-growing, privately held company operating at the intersection of manufacturing, e-commerce, wholesale distribution, and government contracting. With a national footprint, growing international presence, and significant operational complexity, we are on a mission to scale with purpose, precision, and performance.
About Primary Arms
Founded with a passion for service, Primary Arms is an industry leader, with diversified business units spanning e-commerce, wholesale, government contracting, and manufacturing, weve built a loyal customer base and a reputation for operational excellence.
We are entering a bold new chapterdriven by ambitious growth goals, expanding product lines, and a renewed focus on purpose-led leadership. The CFO will play a central role in enabling this transformation by bringing financial rigor, strategic foresight, and a collaborative spirit to the executive team.
Our Culture
Culture is the heartbeat of Primary Arms. We are actively engaged in a cultural transformation focused on clarity, accountability, collaboration, and purpose. Our leadership team is building a high-performance, people-first organization where values and execution go hand in hand.
We empower leaders at all levels, celebrate wins, learn from setbacks, and build trust through transparency and follow-through. The CFO will be expected to model and advance this mindsetserving not only as a financial steward, but also as a cultural leader.
Position Summary
The CFO will serve as a strategic partner to the CEO and executive team, responsible for elevating financial performance, operational discipline, and cross-functional collaboration. This is a hands-on, high-impact role that blends strategic thinking with operational execution. The CFO will oversee all aspects of finance and accounting, including:
- Planning, budgeting, and forecasting
- Reporting and audit readiness
- Tax strategy and compliance
- Banking, treasury, and insurance
- Pricing, margin optimization, and capital planning
- M&A readiness (light but strategic)
- Managing a high-performing finance team
Key Responsibilities
- Serve as a strategic advisor to the CEO and executive team on financial performance, growth strategy, and long-term value creation
- Lead financial planning and analysis (FP&A), budgeting, forecasting, and cash flow management
- Ensure compliance with GAAP, federal, state, and international tax and regulatory requirements
- Oversee monthly close, financial reporting, and external audits (in collaboration with the Accounting Manager)
- Manage banking, treasury, insurance, and auditor relationships
- Partner with merchandising, operations, and e-commerce teams to improve margins, pricing, and working capital efficiency
- Develop and refine financial systems, processes, and internal controls to support scale
- Support limited M&A activity, including due diligence and integration
- Create and report on meaningful KPIs to measure cross-functional performance
- Lead with humility, integrity, and a collaborative spirit
Performance Expectations
- Financial Strategy & Execution
- Improve financial reporting cadence and insights to support strategic decisions
- Implement a capital allocation plan aligned with growth goals
- Operational Discipline & Controls
- Strengthen internal controls and audit readiness
- Ensure timely and accurate financial closes and reporting
- Optimize cash management, working capital, and margins
- Cross-Functional Collaboration
- Build strong relationships across merchandising, manufacturing, e-commerce, and government sales
- Improve cost transparency and operational efficiency across departments
- Contribute actively to enterprise-wide strategy
- Team Leadership
- Assess and refine finance team structure for scale
- Develop and coach rising finance leaders
- Foster a culture of accountability, continuous learning, and high performance
Qualifications
- Proven experience as a CFO in a complex, high-growth business
- Background in retail, e-commerce, manufacturing, or wholesale distribution strongly preferred
- Demonstrated success in building and leading high-performance finance teams
- Expertise in tax strategy, compliance, audits, and financial systems
- Experience with M&A processes, including due diligence and integration
- Proficiency in NetSuite or similar ERP systems (NetSuite strongly preferred)
- CPA, MBA, or equivalent credentials preferred
- Strong communicator with a bias for action
- Hands-on, adaptable, and entrepreneurial mindset
- High integrity, low ego, and a collaborative leadership style
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Job Tags
Full time,