Job Description

Andscape, a content studio that explores the depth of Black identity through its power in sports and culture, is seeking a Senior Manager, Social Media, to lead and execute a multi-platform content strategy. This individual will oversee the growth, strategy, and workflow of Andscapes social platforms, ensuring alignment with the brands identity, audience engagement goals, and broader content initiatives. Reporting to the VP & Head of Storytelling, the Senior Manager will play a key role in shaping Andscapes social presence while working closely with editorial, video, and marketing teams.

The ideal candidate is highly organized, detail-oriented, and creative, with a deep understanding of how sports and culture intersect with Black identity. They must have a track record of building brand engagement across social platforms, leveraging data-driven strategies, and optimizing content for maximum reach and impact.

Responsibilities:

• Lead a multidisciplinary team, overseeing social media strategy, community management, and emerging-platform innovation.
• Develop and implement acomprehensive social media strategyacross all Andscape platforms, with a primary focus on TikTok, Instagram, and YouTube.
• Develop and lead Andscapes global social strategy, aligning it with organizational brand, audience development, and monetization goals.
• Manage departmental budget, staffing strategy, and external agency/vendor relationships to drive operational efficiency and innovation.
• Serves as primary social strategy advisor to senior leadership and partners across Disney platforms to drive unified content experiences.
• Drives audience and revenue growth through innovative platform strategies, audience segmentation, and branded content partnerships.
• Lead the day-to-day management of Andscapes social channels, ensuring brand consistency and audience engagement.
• Utilizedata analytics and performance metricsto inform social strategy, including SEO and audience insights, and optimize content distribution across platforms.
• Collaborate withinternal stakeholders, including ESPN Social, Disney partners, editorial, and marketing teams, to integrate social media into broader brand initiatives.
• Identifyopportunities for cross-platform content integration, aligning social, digital, and linear distribution strategies.
• Develop and overseesocial media video distribution, working closely with the Senior Manager, Digital Video, to enhance audience reach and engagement.
• Monitor platform analytics, ad performance, and key performance indicators (KPIs) tomaximize monetization opportunitiesand optimize social content strategies.
• Stay ahead oftrends in social media, sports, and Black cultural storytelling, ensuring Andscape remains a leader in culturally resonant digital content.

Required Qualifications:

• Minimum 7 years of experience in social media strategy, digital content management, or audience development.
• Strong expertise inSEO, social media analytics, and digital content optimization.
• Deep understanding ofBlack culture, sports, and cultural momentsthat drive social engagement.
• Experience managingsocial video content, with a strong grasp of platform-specific best practices (TikTok, Instagram, YouTube, Facebook, X, Threads).
• Excellent communication and collaboration skills, with experience working across multiple departments and stakeholders.
• Bachelors degree in Communications, Digital Media, Marketing, or a related field.

Preferred Qualifications:

• Experience invideo editing and content productionfor social media platforms.
• Proficiency in non-linear editing tools (Premiere, After Effects, Final Cut, etc.).
• Background in amobile-first content environmentwith an emphasis on audience engagement and growth strategies.

Required Education:

• High School Diploma

Preferred Education:

• College Degree in related field

#ESPNMedia

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Andscape, a content studio that explores the depth of Black identity through its power in sports and culture, is seeking a Senior Manager, Social Media, to lead and execute a multi-platform content strategy. This individual will oversee the growth, strategy, and workflow of Andscapes social platforms, ensuring alignment with the brands identity, audience engagement goals, and broader content initiatives. Reporting to the VP & Head of Storytelling, the Senior Manager will play a key role in shaping Andscapes social presence while working closely with editorial, video, and marketing teams.

The ideal candidate is highly organized, detail-oriented, and creative, with a deep understanding of how sports and culture intersect with Black identity. They must have a track record of building brand engagement across social platforms, leveraging data-driven strategies, and optimizing content for maximum reach and impact.

Responsibilities:

• Lead a multidisciplinary team, overseeing social media strategy, community management, and emerging-platform innovation.
• Develop and implement acomprehensive social media strategyacross all Andscape platforms, with a primary focus on TikTok, Instagram, and YouTube.
• Develop and lead Andscapes global social strategy, aligning it with organizational brand, audience development, and monetization goals.
• Manage departmental budget, staffing strategy, and external agency/vendor relationships to drive operational efficiency and innovation.
• Serves as primary social strategy advisor to senior leadership and partners across Disney platforms to drive unified content experiences.
• Drives audience and revenue growth through innovative platform strategies, audience segmentation, and branded content partnerships.
• Lead the day-to-day management of Andscapes social channels, ensuring brand consistency and audience engagement.
• Utilizedata analytics and performance metricsto inform social strategy, including SEO and audience insights, and optimize content distribution across platforms.
• Collaborate withinternal stakeholders, including ESPN Social, Disney partners, editorial, and marketing teams, to integrate social media into broader brand initiatives.
• Identifyopportunities for cross-platform content integration, aligning social, digital, and linear distribution strategies.
• Develop and overseesocial media video distribution, working closely with the Senior Manager, Digital Video, to enhance audience reach and engagement.
• Monitor platform analytics, ad performance, and key performance indicators (KPIs) tomaximize monetization opportunitiesand optimize social content strategies.
• Stay ahead oftrends in social media, sports, and Black cultural storytelling, ensuring Andscape remains a leader in culturally resonant digital content.

Required Qualifications:

• Minimum 7 years of experience in social media strategy, digital content management, or audience development.
• Strong expertise inSEO, social media analytics, and digital content optimization.
• Deep understanding ofBlack culture, sports, and cultural momentsthat drive social engagement.
• Experience managingsocial video content, with a strong grasp of platform-specific best practices (TikTok, Instagram, YouTube, Facebook, X, Threads).
• Excellent communication and collaboration skills, with experience working across multiple departments and stakeholders.
• Bachelors degree in Communications, Digital Media, Marketing, or a related field.

Preferred Qualifications:

• Experience invideo editing and content productionfor social media platforms.
• Proficiency in non-linear editing tools (Premiere, After Effects, Final Cut, etc.).
• Background in amobile-first content environmentwith an emphasis on audience engagement and growth strategies.

Required Education:

• High School Diploma

Preferred Education:

• College Degree in related field

#ESPNMedia

The hiring range for this position in Los Angeles, CA and New York, NY is $110,960 to $159,800 per year based on a 40-hour work week. The amount of hours scheduled per week may vary based on business needs. The base pay actually offered will take into account internal equity and also may vary depending on the candidates geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

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The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs . We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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